It performs relevant functions such as addressing queries, providing customer support, offering suggestions, and moreover secure messaging platforms that are frequented by customers. Facebook’s Messenger with over 800 million users is one such example. If Microsoft’s CEO, Satya Nadella’s words are anything to go by, chatbots are the next big thing.
Chatbots are also replacing traditional marketing methods with personal conversations, laced with subtle upsells. Take Tacobot for instance – Taco Bell’s latest bot. The next time someone wants to order tacos, Tacobot here is going to list out the menu and let the user know if a one-plus-one offer is going on.